One of the most underrated methods to build Domain Authority (DA) is through industry roundup content - curated posts featuring insights from multiple experts, brands, or tools. These articles often earn high-quality backlinks because contributors share them widely and often link back to them from their own websites.
In this fictional guide, we walk through how a niche marketing blog used monthly roundup posts to grow its DA from 28 to 45 in just 8 months. This method is highly replicable and well-suited for creators, agencies, SaaS blogs, or educational platforms.
Roundups are powerful because they:
Unlike generic blog posts, roundups encourage external sites to engage and amplify your content. For more on how this ties into overall link-building, see Create Linkable Content for Better DA and Content Marketing Strategies to Improve DA.
A fictional content platform called BrandCraft Blog focused on SEO, branding, and performance marketing. After seeing stagnant results despite posting weekly, the editorial team decided to shift focus.
Starting position:
They launched a new series: “BrandCraft Roundtable” — a monthly expert roundup featuring insights from 10–15 professionals around a single, trending topic.
Each post followed a format:
This created long-form content that was easy to crawl, keyword-rich, and genuinely helpful—aligning with Evergreen Content for DA.
They invited contributors through:
To encourage links, they ensured:
Most participants shared the post and linked back from their blogs or press pages.
Each roundup wasn’t just one post. BrandCraft:
They also linked newer roundups to older ones and featured contributors multiple times to deepen engagement and link equity.
This approach built internal strength and content depth—see Internal Linking Strategy.
As contributors included BrandCraft roundups in their:
Backlinks accumulated steadily. Many were from DA 40–70 sites, helping boost BrandCraft’s own authority.
The team also used tools from Best Tools for Checking DA to monitor new links, spam scores, and link velocity.
Month Range | Action Focus | Estimated DA Shift |
---|---|---|
Month 1–2 | Launch 1st and 2nd roundups | 28 → 32 |
Month 3–4 | Contributors begin linking back | 32 → 37 |
Month 5–6 | Shared across social/newsletters | 37 → 41 |
Month 7–8 | Roundups featured in other blogs | 41 → 45 |
This is a fictional projection, not tied to real-world data, but reflects the compounding benefits of sustained collaboration.
Every contributor had an incentive to share and link—bringing authority from multiple domains with each edition.
Appearing in BrandCraft’s roundup became a badge of credibility—encouraging even more contributors to join.
Rather than cold emailing for links, they built a system that attracted links naturally through curated participation.
This method can complement your efforts from Guest Blogging, HARO Outreach, and broader Content Marketing.
Looking for help launching a high-impact roundup series? Reach out to Ideas to Reach or explore our custom SEO services.
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